Cases of Budweiser that were meant to be sold during the FIFA World Cup in Qatar will instead go to fans of whichever country wins the global soccer tournament, the beer brand’s parent company announced this week.
The World Cup kicked off on Sunday with fans cheering on their favorite teams from living room couches, neighborhood bars and in the stadiums — but without booze, as the host county announced a surprise ban on alcohol sales in stadiums. Now Anheuser-Busch InBev said it plans to bring the “celebration from the FIFA World Cup stadiums to the winning country’s fans.”
“We will host the ultimate championship celebration for the winning country,” the Belgium brewer said in a statement, adding that it will provide more details on the beer giveaway as the tournament approaches the December 18 final.
Anheuser-Busch InBev didn’t disclose how many cases would be sent or how the alcohol would be transported.
FIFA officials announced last week that no alcohol will be sold at the eight stadiums in Qatar hosting matches, drawing complaints from visiting fans. The Muslim country is conservative and tightly regulates alcohol sales and usage…. (Read more)